Since May 2024 the nation have derided most policies issued by the Labour Government. Why? Because their communication spin is pathetically benign, old fashioned and no time is given for absorption through dissipation among all sectors of society before the cutlasses of the online hussars are allowed to hack the items to death.
Two recent possible changes and a closed session meeting with online experts seem to be making the change Labour needs as its comms team have been left behind as these issues have been brought forward early through other media methods.
The first swerve away from Lab-comms, Britcard, has crept in from the government online e-business sector and has grown in popularity with most sectors of the public as reports that small boat crossings have crept up to an all time high. The French Government has pointed out that the huge increase in crossings is because migrants know that it’s easier to work in the UK illegally than in any other Euro country as no mandatory Identification system has existed since 1952.
The old arguments against mandatory ID cards have been nullified as the heavy use of polling to harvest the feelings of various age groups has eased the policy in with the knowledge that pensioners who almost have an id scheme in place through the national bus pass scheme the security that a new mandatory ID system would bring them for example in assisting the elderly to identify tradespeople who are engaged to work in their home would appear to be exceptionally comforting is the polls on this matter are correct.
Greece are using their ID card system to stop the huge number of migrants from Libya and the UK can follow their lead.
Younger people have engaged as they can see the advantages an ID system can bring them with safe e-access to everything they may need including e-signatures, with firms getting immediate access to whether recruits have the right to work in the UK or not e.g. students outstaying their visa entitlements being a prime example of how a mandatory system can be used to benefit younger service users.
The second issue lies in the description of government led initiatives and how workers and the elderly recognise them as being safe and sound to use. A prime example is the roll out of Family Start it doesn’t gel.
But as we all know it’s historical predecessor Sure Start was a winner with families before being killed off by the Tories.
Labour should get back to the future and revive the success story and family acceptance of Sure Start and bring in an advertising firm to sell one of the UK’s best services to the nation and kickstart round 2.
Instead they ran out a great initiative to safeguard children online and had an immediate visit from the jackbooted hussars including their Leader who is set against the matter in principle and the poor comms initiative allowed it to be dashed against the rocks before ordinary folk understood what was going on.
The third move forward is to organise a meeting between party leaders and the nations e- elite who can sell the changes required by the Nation via their well formed algorithms to us all at a rate and pace so we can understand the why’s and wherefore’s of policy and not be distracted by Lab-comms stickers and the hussars cutlasses clanking right across the governments turf.
